First-party results · Property lead generation · Sofia
513 property leads at a €3.10 blended CPL
Seventeen Meta lead campaigns run for Valore, our own property business in Sofia: 513 leads from €1,592.41 in recorded spend, across 579,821 impressions. Every campaign landed between €1.00 and €4.61 per lead.
Prepared by Kristian Kinchev · Adkiro · August 21, 2026
513
Recorded Meta leads
€3.10
Blended cost per lead
€1,592
Recorded spend
579,821
Impressions
The evidence
What the source report confirms
Every figure below is read directly from the Valore Meta Ads account. Valore is our own property business, so these are first-party results rather than client work — we are showing our own book, not someone else's. Campaign names are the real internal names, mostly Sofia districts. Blended CPL is total recorded spend divided by total leads.
Calculation: €1,592.41 ÷ 513 leads = €3.104, rounded to €3.10 per lead.
Two campaigns are excluded: one with zero spend and no recorded data, and one optimised for link clicks rather than leads — counting its 195 clicks as leads would overstate the result.
| Campaign | Leads | CPL | Spend | Impressions |
|---|---|---|---|---|
| Loz | 94 | €3.94 | €370.00 | 135,671 |
| HAPPY | 68 | €2.72 | €184.80 | 70,989 |
| Banishora | 66 | €3.41 | €224.99 | 97,525 |
| LOZ | 61 | €2.58 | €157.52 | 51,502 |
| VIDIN_SOFIA | 41 | €1.71 | €70.21 | 20,950 |
| DRAGALAKA | 32 | €3.78 | €120.83 | 56,244 |
| VIDIN | 31 | €4.61 | €143.05 | 47,930 |
| EPK | 27 | €1.57 | €42.29 | 19,443 |
| Bakston | 27 | €3.67 | €99.05 | 27,788 |
| Dragalaka | 17 | €4.03 | €68.48 | 19,869 |
| ORHAN | 9 | €2.42 | €21.77 | 8,634 |
| Grafa | 9 | €2.28 | €20.49 | 5,707 |
| Serviz | 8 | €1.32 | €10.57 | 2,911 |
| Vazov_Baby | 8 | €4.06 | €32.51 | 8,005 |
| TOP | 6 | €1.00 | €6.00 | 1,934 |
| Drujba | 5 | €2.98 | €14.89 | 3,230 |
| OFIS | 4 | €1.24 | €4.96 | 1,489 |
| Total / blended | 513 | €3.10 | €1,592.41 | 579,821 |
What this snapshot demonstrates
- Lead volume was spread across 17 separate campaigns, not one lucky winner.
- Every one of the 17 campaigns landed between €1.00 and €4.61 per lead.
- The most efficient campaign produced six leads at €1.00 each.
- The largest single campaign produced 94 leads at €3.94 each.
Important context
This is a reporting snapshot, not a promise that every account will achieve the same cost per lead. Costs vary by offer, market, geography, creative, seasonality, sales process and measurement setup. Final lead quality and closed revenue should also be evaluated outside Ads Manager.
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