01 · Campaign architecture
Find where account structure hides the real signal
The audit reviews how objectives, campaigns, ad sets, audiences, budgets and exclusions work together. The goal is not a fashionable rebuild—it is a structure that makes the next decision clearer.
- Review objectives, conversion locations, budgets and bid strategies
- Identify fragmentation, overlap and learning constraints
- Compare spend distribution with the client's commercial priorities
- Document immediate risks separately from longer-term experiments